"STUDENT:'Is it a necessity for any
firm to create a brand of any of its product to stay in the business
for a long time?' TEACHER:'The moment you use a branded product, you
become brand conscious. The moment you become a brand conscious
person, it is very difficult for you to switch to other lower graded
brands. So, you will buy the same branded products that you always
prefer. Therefore, you are becoming a loyal customer for a company
that produces branded products. That's how; a company which is having
at least one of their products as a branded product, is able to stay
in that business for a long time for some loyal customers like
you.'"-Arindam Sain
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