"BENGALI CUSTOMER:'You are a
Marwari, but, you really prepare some delicious Bengali sweets. Even
in Bengali Sweets shop, we don't get such a good quality Bengali
sweets.' MARWARI OWNER OF A BENGALI SWEETS SHOP:'I started my career
as a simple worker in a Bengali Sweets shop and learned all the
lovely recipes of famous Bengali sweets and then I started my own
sweets shop. I focused on creating a Brand Value of the Bengali
sweets of my shop and at present, I am trying hard to maintain that
Brand Value by using the original recipes only (i.e. without using
any chemicals) to survive in this cut-throat competition.'"-Arindam
Sain
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