"KING:'The recently released
Bollywood film, DHOOM 3 crossed the 300 crores marks at the Box
Office within a week. What's the secret behind it?' HERMIT:'Aamir
Khan is a very smart marketing person. Every year, he releases his
film in and around Christmas time and it really works for him. During
Christmas time or Diwali time, Indian audiences always wait for a
good film. So, it is easy to sell your food products
when the customers are really hungry. Moreover, the film DHOOM 3 has
all the spices to fulfill the hunger. Katrina's dancing moves
attracted many audiences. Aamir and his bike rocked the show. The
double role of Aamir Khan was totally kept as a secret. The DHOOM 3
team didn't go for aggressive marketing, which made it more
mysterious for the audiences.'"-Arindam Sain
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