"ROYAL RESEARCHER:'After doing a
survey, we have come to the conclusion that around 38.23% of Urban
People who are working in Private Firms or MNCs are shopping through
online portal to save their valuable time. So, we may also implement
an Online Marketing Strategy for all big vegetable, grocery, meat and
fish markets in Urban India. For example, say it is raining heavily
outside. I want to buy 2 Kg potatoes, 1 Kg rice and 1
Kg Chicken Meat. I will login in an Internet Site, say,
BharatiyaBazaar.com
and order all those items from the nearest market from my house in
Cash on Delivery mode. Once I get those items, I will give cash to
the delivery man.' KING:'Make a database of profitable markets and
link it with the Internet. In all those markets, there will be an IT
Station to monitor all online orders. There will be several delivery
persons to deliver the products.'"-Arindam Sain
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