"HERMIT:'You were talking about
Market Penetration. What is that?' ROYAL ECONOMIST:'There was one
time, when Dhirubhai Ambani planned to provide every Indian Citizen,
a Mobile Handset and a Mobile Connection. Reliance may have lost some
of its grounds in the world of Mobile Technology, but, due to
Dhirubhai Ambani, the Indians became addicted towards Mobile Phones.
This is a perfect example of Market Penetration. In
India, there are so many Untapped Banking Areas (UBA). Every rural
people of India should have a Savings Bank Account with a Passbook
and Instant ATM Card. Without the growth of CASA and Rural Customer
Base, the optimum utilization of Advances is not possible.'
KING:'Your idea is not bad. Once a person gets used to Banking
Services, he will never keep his money buried under the soil, but
will keep in a PSU Bank only. Go for Aggressive Market Penetration of
Rural Banking.'"-Arindam Sain
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